About us
Food Industry Aleva
Food Industry Aleva d.o.o., Novi Kneževac
Founded in 1947, Aleva has grown over more than 75 years of continuous work and development to become a synonym for quality in the food industry. Its success is confirmed by numerous awards and recognitions, including those earned at trade fairs, expert commendations, and acknowledgments from the Chambers of Commerce of Vojvodina and Serbia.
Today, Aleva is not just a company it is a key driver of development in Novi Kneževac and the wider region. Its achievements and successful operations reflect the dedication and vision that propel the company toward further expansion.
Thanks to consumer trust and the recognized high quality of its products, Aleva is one of the leading food manufacturers in the domestic market. It is the market leader in ground paprika, single-component spices, and Quik instant soups in Serbia, while also ranking among the top producers in other product categories within its portfolio.
History
The origins of Aleva are tied to the “Obilićev Mill for Paprika” in Novi Kneževac and the “Drying Facility,” which operated as part of the paprika processing and grinding industry in Horgoš. In 1952, Aleva gained independence for the first time. The facilities in Novi Kneževac and Ostojićevo were separated from Horgoš, forming a company under the name “Aleva.”
Until 1960, the primary business was processing and grinding paprika. With the introduction of fruit and vegetable processing through preservation and drying, the company expanded its capacities. After 1960, Aleva began diversifying its product range. In addition to machine-packed ground paprika, it introduced semi-prepared meals (such as tomato soup, fish soup seasonings, and sauces), coffee, pudding, whipped cream, and meal additives like Kulinat. At the same time, the company refined the drying process for onions and parsnips.
In 2005, Aleva underwent an ownership transformation and became part of the Flory Trading Group. The company shifted its focus toward functional food production, enhanced its marketing efforts, strengthened its presence in international markets, and introduced a more modern visual identity for all its products.
Aleva produces over 100 products across various categories
- Ground Paprika (High-Quality)
- Dried Vegetables
- Spices
- Meal Additives (Universal and Specialized)
- Classic and Instant Soups
- Puddings, Whipped Cream Desserts, and Teas
- Flavored Beverages and Spices for Industrial Use
Aleva produces over 100 products across various categories
Thanks to strong relationships with vegetable growers, cultivation is carefully monitored, ensuring, along with the application of modern standards for quality and food safety, continuous control of products from raw materials to consumers.
Aleva distributes its products in over 50 countries worldwide
Aleva remains faithful to its mission: preserving tradition, aligned with modern technologies and market needs, proving that quality is a universal value. Aleva products are well-known in the Balkan markets, most European countries, as well as globally – we export to the Americas, Australia, and the Middle East.