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Aleva at the "Food Service & Hospitality EXPO": Quality and Tradition on the International Stage
Aleva at the “Food Service & Hospitality EXPO”: Quality and Tradition on the International Stage
At the prestigious international fair “Food Service & Hospitality EXPO,” held from November 16 to 18, 2024, in Bucharest, Aleva Novi Kneževac once again confirmed its status as a leader in the spice production industry.
Organized within the national pavilion of Serbia, which was debuting under the auspices of the Chamber of Commerce of Vojvodina, Aleva’s participation showcased the rich product range of this renowned brand. Special attention from visitors was drawn to the must-have products such as Aleva paprika – sweet, hot, and smoked, as well as traditional cooking ingredients like fish soup, goulash, sarma, and stuffed peppers. In addition, modern products like Quik instant soups and pasta sauces were also presented, catering to the contemporary demand for quick and high-quality meal preparation.
The fair in Bucharest provided Aleva with an opportunity to further strengthen its presence in the Romanian market, which boasts over 19 million consumers. This market is characterized by large retail chains but also a significant share of traditional sales channels, offering opportunities for the distribution of Aleva’s recognizable products.
Participation in such events is crucial for expanding the recognition of the Aleva brand and establishing new business contacts. During the fair, numerous meetings were held with entrepreneurs from Romania and other countries, which will contribute to further export growth and strengthening partnerships.
This appearance is part of Aleva’s long-term strategy, which has been nurturing tradition and innovation for over 75 years. Known for the top quality of its products, Aleva remains a symbol of taste and trust both in the domestic and international markets.