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Aleva Named Best Brand in Vojvodina
Aleva Named Best Brand in Vojvodina
At the Gallery of Matica Srpska, the “Kapetan Miša Anastasijević” awards were presented this year to economic and social entities, as well as creators from the Vojvodina region.
Aleva, a brand synonymous with quality and tradition in the world of spices, was officially named the best brand in Vojvodina.
The name “Aleva paprika” has for decades represented the standard for seasoning paprika, with the tradition of processing, grinding, and packaging this product dating back to the company’s founding in 1947. Over the course of more than 75 years, Aleva has transformed into a modern food industry and positioned itself as one of the leading producers of spice products in both domestic and international markets.
A key turning point in the company’s development occurred in 2005, after privatization and joining the Flory Trading group. This period marked the beginning of significant investments in expanding the product range and adapting to modern market trends. Today, Aleva offers over 120 products, including mono spices and soups, with particular popularity among additions for traditional dishes such as fish soup, stew, sarma, and stuffed peppers. The offer also increasingly features modern products, such as pasta sauces and Quik instant soups, which make preparing quick and delicious meals easier.
In 2022, Željko Ciganović, a manager with over 30 years of experience in domestic and international food companies, became the director of the company. His development strategy, focused on innovation and investing in original recipes, has further strengthened Aleva’s position as a market leader. Mr. Ciganović’s vision ensures that Aleva will continue to grow and maintain consumer trust in the years to come.
This recognition is a confirmation of the long-standing dedication to quality, innovation, and the preservation of tradition, making Aleva deserving of being recognized as a brand that symbolizes Vojvodina and its values.
